TIME Proprietary Reseach

In-house Research

TIME is committed to investing substantial resources in subscriber surveys, industry surveys and customized research. This information provides additional marketing intelligence to TIME's extensive portfolio of syndicated research and advertising expenditure packages.

TIME Opinion Leaders
Asia, Europe, U.S.

The TIME Opinion Leaders' online panel of 14,500 readers (2,200 Asia, 5,300 Europe, 7,000 U.S.) is available to TIME advertisers for proprietary research. In addition to fast turnaround and targeted feedback, advertisers receive research expertise to develop their studies and ensure meaningful and actionable results. Studies may be undertaken on a regional basis, or worldwide.

Image Surveys
Asia, Europe

TIME regularly conducts market research among its subscribers to find out about their consumption habits, usage and perception of a variety of products and services in selected categories. Survey results help identify perceptions of different brands, enabling the tracking of a brand's performance against the results of previous surveys and against competitors: i.e. finance, technology, motors, hotels/travel.

Advertising Performance Program
Asia, Europe

The Advertising Performance Program is an online survey program conducted among TIME's Opinion Leaders panelists. The objectives are similar to the Roper Starch program in the U.S., providing information relating to advertising recognition within a specific issue and general perceptions of the ad. The study addresses issues such as page traffic through the magazine, performance of right hand page ads vs. left, front of book vs. back of book etc. The program also provides information on articles read.

Client Brand Tracking

Our advertisers can benefit from custom campaign tracking programs. Single or multi wave studies can be undertaken, assessing effectiveness of a particular creative, campaign or association.

Run completely online through the Opinion Leaders Panel, the email questionnaire content can be created independently or in collaboration with the client. It can include traditional measures for levels of brand and campaign awareness, advertising and message recall, perceptions and attitudes towards the brand/campaign/creative, as well as insights specific to the client. The high response rate from an 'opt in' panel ensures that sample sizes are robust and demographic breakdown s are easily obtained. This platform is invaluable in providing feedback on advertising effectiveness within a controlled environment .