|
|
Active Consumers
TIME.com readers are avid shoppers and active consumers. They research products on the Internet before they buy, and they frequently make their purchases online.
| Active Consumers |
|
| Profile Point |
Index |
| @Plan Summer 2009. |
| Automobiles-New or Used (Purchased Online last 6 months) |
197 |
| Credit Card Ownership – Any Corporate Card |
176 |
| Credit Card Ownership – Any Platinum Card |
128 |
| Current Market Value of Portfolio $1,000,000+ |
143 |
| Current Market Value of Portfolio $500,000+ |
127 |
| Life Insurance – Shopped Online (Last 6 Months) |
328 |
| Mutual Funds / Bonds- Shopped Online (Last 6 Months) |
374 |
| Movies/DVDs/Tapes – Purchased Online (Last 6 Months) |
162 |
| Homes Electronics - Shop Online (Last 6 Months) |
203 |
| HDTV – Purchased Anywhere (Last 12 Months) |
116 |
| PDA/Smart Phone – Plan to purchase (Next 6 Months) |
368 |
| MP3 Player – Purchased Anywhere (Last 12 Months) |
136 |
| Purchased Vacation Package Online (Last 6 Months) |
120 |
|
|
|
